Rock ‘N’ Roll Billboards of the Sunset Strip: Photographs by Robert Landau

May 18 – September 15, 2024

Be transported to Los Angeles’ celebrated Sunset Strip of the late 1960s and 70s and immerse yourself in rock and roll nostalgia when the Vero Beach Museum of Art opens its summer exhibition Rock ‘N’ Roll Billboards of the Sunset Strip: Photographs by Robert Landau, on view in the Holmes Gallery from May 18 to September 15, 2024.

In those years, the Sunset Strip was the heart and soul of a vibrant music scene—home to record companies, record stores, and legendary nightclubs. Through the lens of his camera, photographer Robert Landau chronicled the ephemeral pop-culture masterpieces—classic rock and roll billboards—that loomed over L.A.’s most iconic boulevard for only weeks before being dismantled, white-washed, and painted over with newer images.

Often adapted from edgy album cover art, the hand-painted wooden panels depicted imagery that eschewed traditional commercial considerations and instead reflected the period’s latest trends in music, graphic art, and even fine art, transforming the Strip into a veritable drive-thru art gallery. Everyone in the world of classic rock from the Beatles and Bowie to Led Zeppelin and Zappa was represented, beginning with the Doors’ breakthrough promotion for their debut record in 1967 right up until the advent of MTV in the early 80s.

The exhibition comprises 50 photographs; four of which are presented on a monumental scale. These include 40 images that Landau took—some captured as a teenager when he was living with his father in an apartment above the Tower Records store on the Strip—and ten historical photographs that complement Landau’s to reveal the progression of signage into billboard art, highlighting the intersection of art and advertising.

Among the musical artists represented in the billboards themselves are: The Beatles; Bruce Springsteen; Crosby, Stills, and Nash; David Bowie; David Lee Roth; Donna Summer; The Eagles

Electric Light Orchestra; Elvis Costello; The Eurythmics; Faces; Humble Pie; Jackson Browne; Joe Cocker; John Lennon; Madonna; Marvin Gaye; Nazareth; Neil Young; Pink Floyd; Procol Harum; Queen; Randy Newman; Rhinoceros; Rick Wakeman; Rod Stewart; The Rolling Stones; Santana; Ted Nugent; URO; and The Who.

With the release of his book Rock ‘N’ Roll Billboards of the Sunset Strip (Angel City Press, 2012), Robert Landau in conjunction with Photographic Traveling Exhibitions, Los Angeles, California, organized a touring exhibition consisting of photographs of the key imagery from the book and pertinent text panels. The exhibition brings to life this unique and rarely seen period in the history of rock and roll while shedding new light on the fabled Sunset Strip.

The exhibition was organized by Photographic Traveling Exhibitions, Los Angeles, CA.

Presenting Sponsors: The Yela “Peter” and Derek Fowler Endowment for Acquisitions and Exhibitions, Patricia M. Patten Endowment, and the Estate of Glee and Robert Ries Endowment.
Patron Sponsors: Barbara Konforti and Jamie and Dick Schulte
Additional Support: Friends of the VBMA Endowment