By Popular Demand, VBMA Extends Rock ‘N’ Roll Billboards of the Sunset Strip: Photographs by Robert Landau Through September 15

Posted August 15, 2024

Visitors to the Vero Beach Museum of Art now have more time to relive the music of the 1960s and 1970s through the billboard designs that turned L.A.’s Sunset Strip into a veritable drive-thru art gallery. The Museum announced today that it has extended the stay of the widely popular Rock ‘N’ Roll Billboards of the Sunset Strip: Photographs by Robert Landau exhibition through September 15.

 Since its arrival in Vero Beach in May, Rock ‘N’ Roll Billboards of the Sunset Strip has been a Treasure Coast favorite—evoking nostalgia and joy among museum goers discovering L.A.’s iconic boulevard through the lens of photographer Robert Landau’s camera.

“The extension of the exhibition provides an exceptional opportunity for those who have not yet experienced this unique and rarely seen period in the history of rock and roll,” shares Chief Curator Caitlin Swindell. “It also offers more time for those who wish to return for another look at the period’s latest trends in music, graphic art, and even fine art, captured in Robert Landau’s photographs.”

The exhibition comprises 50 photographs; four of which are presented on a monumental scale. These include 40 images that Landau took—some captured as a teenager when he was living with his father in an apartment above the Tower Records store on the Strip—and ten historical photographs that complement Landau’s to reveal the progression of signage into billboard art, highlighting the intersection of art and advertising.

Vero Beach Museum of Art is on track to break summer attendance records. Impressed with the exhibition, VBMA guests have made repeat visits to the museum, and hundreds have left reviews on the Museum’s social media channels.

• “Excellent show! Don’t miss it.”—Meredith, Satellite Beach
• “We enjoyed it so much we gotta go again.”—Dave, Sebastian
• “Great exhibition! Loved it, well done! Go about 2:00 for the docent tour!!!”—Chris, Vero Beach
• “Went with my family. Great experience.”—Cathy, Fort Pierce

This exhibition was organized by Photographic Travelling Exhibitions, Los Angeles, CA.

Presenting Sponsors: The Yela “Peter” and Derek Fowler Endowment for Acquisitions and Exhibitions, Patricia M. Patten Endowment, and the Estate of Glee and Robert Ries Endowment.
Patron Sponsors: Barbara Konforti and Jamie and Dick Schulte
Additional Support: Friends of the VBMA Endowment