VBMA Invites the Community to Participate
in Public Art Project During July 27 Free Admission Saturday

Additional Exhibition-Inspired Events Scheduled Throughout the Summer

Posted July 10, 2024

This month, VBMA presents Billboard Bonanza, a large-scale public art project inspired by the visiting Rock ‘N’ Roll Billboards of the Sunset Strip exhibition. The special activity is part of the Museum Studios program for Saturday, July 27, a free admission day at the Museum.

From 10:00 a.m. to 1:00 p.m., Museum guests can paint a section of a pre-designed image celebrating the vibrant and dynamic spirit of the rock ‘n’ roll era.

VBMA Museum Art School instructor Barry Shapiro constructing the VBMA community billboard project.
This collaborative project beckons artists of all ages to express their creativity while connecting to the history of music and exploring billboard advertising as a public art form.

“This community billboard project was inspired by the public and interactive nature of the billboards showcased in the Rock ‘N’ Roll Billboards of the Sunset Strip exhibition,” shares Sara Klein, VBMA Director of Education. “The Museum Education Team worked with local artist and VBMA Museum Art School instructor Barry Shapiro, who brought his expertise in community art projects to design an image that celebrates the spirit of rock ‘n’ roll at the VBMA. This initiative celebrates the legacy of billboard art and emphasizes VBMA’s commitment to fostering inclusive and participatory art environments.”

Guests can also enjoy docent-led mini-tours of the VBMA and discover complementary themes in the widely popular Rock ‘N’ Roll Billboards of the Sunset Strip: Photographs by Robert Landau exhibition.

Those seeking more rock ‘n’ roll nostalgia should mark their calendars for these upcoming VBMA events:

The Evolutionary Art of the Music Video: Rock and Roll and Beyond
Saturday, August 17, 2024, at 1:30 p.m.
Advanced registration is required: $12 per person for VBMA members and $15 for nonmembers.

Join us for a captivating journey through the evolution of the music video—from the swinging sixties to the digital era. Curated and narrated by Xaque Gruber, this program will showcase groundbreaking artistic music videos by icons such as David Bowie, The Beatles, Eurythmics, Bjork, Beyonce, and more. Explore innovations in cinematography, editing, and storytelling that transformed music videos into powerful forms of artistic expression.

Art Talk—Sunset Strip: The 1970’s Rock Art Gallery
Wednesday, August 21, 2024, at 12 noon
Free for VBMA members and free with paid Museum admission for nonmembers.

Join VBMA docents for an in-depth focus on select artworks from the Rock ‘N’ Roll Billboards of the Sunset Strip exhibition. Trained docents will meet registered participants at the Visitor Services Desk, then head to the galleries for 45-60 minutes of careful looking and discussion.

Good Day Sunshine State: The Beatles in 1964 Florida*
Saturday, August 31, 2024, at 3 p.m.
Museum admission and lecture is free on August 31. Advanced registration is not required.

Through dozens of primary interviews, letters, photographs, and court transcripts, Emmy Award-winning broadcast journalist, author, and historian Bob Kealing recounts the Beatles’ transformative visit through the potboiler that was 1964 Florida. This free lecture offers a local perspective on the Rock ‘N’ Roll Billboards of the Sunset Strip, illustrating how global music phenomena like The Beatles influenced Florida’s cultural scene during a dynamic era.

The Rock ‘N’ Roll Billboards of the Sunset Strip: Photographs by Robert Landau exhibition is on view at the Vero Beach Museum of Art through September 1, 2024. For Museum admission fees, hours, and directions, visit vbmuseum.org.

Museum programs are sponsored in part by the Florida Council on Arts and Culture and The Plansoen Foundation. The Vero Beach Museum of Art is accredited by the American Alliance of Museums. The Vero Beach Museum of Art is a membership-based not-for-profit 501 (c) (3) organization pursuant to chapter 212, Florida Statutes.

*This Florida Talks program was sponsored in part by Florida Humanities with funds from the State of Florida, Department of State, Division of Arts and Culture, the Florida Council on Arts and Culture, and the National Endowment for the Arts. Any views, findings, conclusions or recommendations expressed in this program do not necessarily represent those of Florida Humanities or the aforementioned entities.